I partially agree if they want improve their external communication, so Chinese "Soft power" can actually travel farther, thats one of the privileges the anglos have with having made english the lingua franca. But then again i myself don't care reading the translation afterwords.
You can see an improvement of Chinese officials playing the meme game a lot better on western social network than say 10 years ago. Im sure the history book will remember the Chinese tongue lashes they gave the US in Anchorage and the (in)famous "Position of strength" statement for decades to come it had such an impact even US officials started using it in their speech to show they still had a "position of strength"
Not that i'm a big believer in soft power being a big motivation in government to government dealing, but yeah people kind of like that idea about soft power. Just imaging if soft power really had a significant influence, a country could just make some guys and girl twerk on camera, now people world wide are willing to be part of this country's group
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