Foreign companies report gloom in sales in China which translate to Chyna Collapse in the wester social/media. Maybe reality is that Chinese consumers are dumping foreign brands at a increasing rate. Paraphrase from the video "Chinese won't automatically buy a brand because it is western anymore" and "Chinese youth favor local brands."
There is really no secret to some of these huge American brands that the Chinese can't replicate and potential take overseas tweaked. Chinese localized McDonalds and KFC is already reportely much better than it's US version. They grew on overwhelming us softpower "marketing" and probably us financial/military power over countries.
I think in part this is why you're seeing US corporations openly supporting Trump.
Meta and Google are failing coming up with new innovations that grab hold of customers as mentioned in here.
Their whole businesses are dependent on selling on the future speculating on what's the next big thing that people will buy early on hoping they won't miss out. All their products they made and tried to sell to everyone have failed to make a profit.
Look at Mark Zuckerberg and his flag waving water stunt on the Fourth of July. More and more US corporations are going to be dependent on foreign markets because it cost too much while making less profits in the US to operate while the opposite is happening for them in other countries especially China. Now because of US/Western geopolitics, it's souring tastes against them around the world. US corporations can really do nothing on their own. They need a strongman to force countries like China to make favorable conditions for them.
Like I said before... Why is it so important for the US to force everyone in the world to embrace Western values? It's not just to keep Western culture superior in the world. More importantly it makes people choose Western tastes so they can make money because of it. It's not going to be just the rise of Chinese brands in China but in the world also. China is less expensive than the West. You get more for your money buying from China. That's why things like Chinese technology being bought around the world opens opportunities for Chinese components that will be needed in Chinese electronics sold around the world. Western companies are going to continue to lose international market share. That's alarming for US corporations. They want the return of the Dutch East India Company with the backing and protection of Western governments so they can do anything they want in the world like before.