For BVRAAMs, ejection launch works since the missiles would typically be launched at long range, when the launch aircraft can afford to fly straight and level.
For WVRAAMs, often (maybe even usually), the launch aircraft would be pulled extreme gs and flying through extremely turbulent airflow if the launch aircraft is on the tail of a hostile and flying through their jet wash.
Under such extreme and unfavourable conditions, ejection launch carries an unacceptably high chance of launch failure, as it would be impossible to be able to calibrate the force of ejection to match the vast array of possible launch conditions.
That is why even with LOAL capability, WVRAAMs still need to be rail launched.
And there lies the engineering challenge, as it’s not just about fitting another missile in the bay, you also need a way to fit it on a launch rail.
With LOAL, you don’t need the launch rail itself to be outside of the aircraft, but you do need clearance for the missile to boost out of the bay under its own power.
In addition to a secondary launch rail attached to the weapon bay door, another possibility would be a canted secondary rail, similar to the raptors, but the rail and missile would both be buried inside that launch bay thanks to LOAL. But the difficulty with that would be how the missile can clear the bay and not hit the weapons bay door while staying within the J20’s footprint.
My thinking is that the second missile and rail could be stored above the first missile, but both would be canted slightly outwards, and sit on a downwards extendable hydraulic arm(s), which can be one way to save on weight and complexity.
So, first set of missiles deploy outwards on the swing rails, after which the hydraulic arms drop the second set of missiles down into the space vacated by the first set of missiles.
The arms can be different lengths, to create a secondary downwards cant, so the missile is pointing outwards and slightly downwards to help clear the weapon bay doors.
After the second set of missiles are launched, the empty swing rails can swing back, and the plane can return to full stealth configuration.