Also, let's face it, it's not just quality and excellence issue. Even if China can make equal in quality in products, they will never fully accepted in the western world. Why, too long history of China Bashing has created China as a PC incorrect term as producer of high valued items. For example, I just don't see CHina made cars as mainstream luxury cars in the future in the western world.
Who told you this? Its more than possible to correct this image has it did with Japan---Japan bashing was from the '30s to the '90s and still has some today; with Korea, Hong Kong and Taiwan. Not too long ago, the Japanese was never considered how they would compete with the likes of Cadillac; back in the sixties and seventies, even BMW and Mercedes Benz wasn't even the brand names they were today.
There is a reason why china (as in porcelain) is called china when the Europeans imported quantities of it from the Qing Dynasty. And a reason why "Ming Dynasty" has become synonymous with the ultra expensive porcelain antiques the high and mighty would collect. And for a millennia and a half, the Chinese export product was high end, and concentrated on three things---porcelain, silk and tea---all the stuff the British would kill for.
Chinese government is clearly aiming for the higher value ladder, allowing toy factories to fail while assisting more higher tech efforts. And China is actually trying to make their own fab equipment now, but of course, they have to start with the bottom end.
China is quite capable of very high quality control. The problem is business principles. Too many companies are aiming for the short term, not looking to build long term relationships on trust, brand and image quality. The result of being greedy and looking too much for the short term is the phenomenon known as quality fade. Quality fade happened to the Detroit auto industry, and as a result, have never fully outlived the consequences of this.
Have you ever heard the saying "They don't build them like they used to anymore?"
It was a saying that started growing root in the late sixties, particularly in reference to American made cars.
Quality fade is as common as your next door restaurant. Lets say a new restaurant opens. To give a good impression at the start, the food is good, and quantities are generous. The restaurant gets to establish its name and image, and becomes successful.
However in the long run, either management gets greedy or operating costs gets too high, or both, and so the restaurant starts to trim things around the corners. Quality meat is replaced by less expensive meat. Cheaper cooks are hired. Serving quantities are reduced slightly around the edges. And so on and on. Gradually the restaurant loses its image and the customers decline.
Chinese companies as a whole need to resist the temptation for quality fade and need to view things in the long term. The successful companies like Haier and Lenovo are doing just that, improving every generation of product even as something as mundane as washing machines. But what about the rest of the economy?
As you can see, quality fade and control isn't something the government can regulate. The government can set standards but that is all. The rest has to go with the management of these companies. This is a question that can only be dealt in the heart and mind of the Chinese entrepreneur.