Ayi: 一方面是打听了一下,审核特别多的某红书断无此贼胆搞大冒险,确实有人点头。另外一点可以变相证实,因为小红书的决策层说我们整个狠活儿,那么这个狠活儿是没有收益的,因为洋人来APP的流量也是很难变现的,MCN找洋鬼子假戏真做这条路早就被卷烂了,而且硬推洋人到首页是个赔钱买卖。
Ayi: 老苏只是官僚病犯了,认为官僚的第一反应是“制止变化”,但这一轮从一开始就是狠活儿,不是变化
Ayi: On one hand, after some inquiries, it’s clear that a platform as heavily monitored as a certain Hongshu would never have the audacity to take such a big risk—this move definitely had someone’s approval. On the other hand, this can be indirectly verified because Xiaohongshu’s decision-makers are saying, "We’re going all out on this." However, this "all-out effort" isn’t profitable. The traffic from foreigners on the app is hard to monetize, and the route of MCNs using foreign influencers to stage fake authenticity has long been overdone. Moreover, forcibly pushing foreigners to the homepage is a losing proposition.
Ayi: Old Su is just falling into bureaucratic habits, thinking that a bureaucrat’s first reaction is to "prevent change." However, this time, it’s been about going all out from the very beginning—it’s not about change.