ASML doesn't lack hard skills of RD&E though.I've been to niche tech/business conferences like this. "Look at our EUVL" is just a reminder to Chinese customers that "we're still the best so even if you can't buy EUVL from us, buy our DUVL instead of upcoming ones made by Chinese companies". Don't underestimate the cunning of sales and marketing teams. They may lack the hard skills of the RD&E teams but they know how to influence and manipulate human minds for maximum sales revenue.