Not a good example IMO. Xiaomi might have tried to catch the wind while the housing market was hot.that is completely not true. Why do you think Xiaomi invested so much money into smart ACs?
Now the housing market has cooled down, depending on whether their products are attracting more existing appliance owners for upgrade than the first time buyers, it is questionable how much Xiaomi is helping grow the markets.
In other words, in the markets of AC, Xiaomi might be helping upgrade more than expanding.