South Korea has been dethroned by China in panel production for the first time in 17 years as Chinese names expand fast in the OLED segment after dominating LCD under state grooming.
Korea accounted for 33 percent of global display sales in the first quarter, falling behind China’s 40 percent, Maeil Business Newspaper found upon a study into global market research firm Omdia’s reports.
Korea had kept to No. 1 in panel sales for the last 17 years.
It had been 11 percentage points ahead of China in the global display market by market share until 2019. China, however, managed to outrun Korea as prices of LCD panels, Chinese players’ mainstay panel products, have jumped sharply since last year when the pandemic drove up the demand for TVs, laptops, and other screen devices from social distancing practices.
Chinese display makers are also rapidly expanding their presence in the premium panel OLED market. According to Omdia, China’s share in the small- and medium-sized OLED panel market is projected to reach 15 percent this year and 27 percent next year. Chinese players accounted for a mere 5 percent of the segment in 2018. Meanwhile, Korea’s Samsung Display is expected to see its share in the smartphone OLED panel market fall to 60 percent next year from current 80 percent, projected Seoul-based UBI Research.
A bit of cope rant from the Koreans here ( acting as if their chaebol led business is all fair play) -
China’s top 4 display firms – BOE, CSOT, Visionox, Tianma Microelectronics – collected 5.5 trillion won in government subsidies from 2012 to 2020, a quarter of what Korean display makers earned during the same period.
“Without subsidy, Chinese companies cannot keep up business,” observed DB Financial Investment.
In addition to massive subsidies, the Chinese government provides free infrastructure such as land, building, industrial water, and electricity. Display makers in China are imposed only 13 percent of corporate tax compared with the normal tax of 25 percent, and zero duty is granted on imports of display-making equipment and materials. Thanks to such benefits, Chinese display makers’ production costs stand only 71 percent of Korean firms’.