There's no partial journalism in today's world we all must realize this and also must quit assuming this contrite notion that "if only China knows how to play western style propaganda" she wouldn't be this misunderstood. It ain't going to happen, it will never happen because the modern world as we all know and recognize was largely built and created by the Western world which is now led by the U.S.
Chinese media must not be apologetic when it comes to defending what's objectively true about China's achievements and must not be shy in pointing out the chihuahua barks and hypocritical howlings of the west. It's not about China being accepted or for the sake of kumbaya, it's about China's story and truth be expressed in a deliberate and unabashed confident way without having an ounce or care about western opinions. They (west) can either accept it or not is entirely up to them but their feelings and thoughts shouldn't be the driving factor or even be placated by any Chinese media in my opinion.