Both nations are playing out their strategies and interests.
China, though the island is 100 miles from Philippine land, and though the Philippines have used the wreck of their own ship there as a base now for 15 years, does not want to allow the Philippines to build anything there and establish what they consider a permanent base or defensive positions....even though China has done this very thing on numerous islands throughout the SCS. including those they have punctuated their claim to by force.
The Philippines want to establish a permanent position on the shoal to punctuate their claim to it, and be better be abe to keep it out of the hands of China. There is no doubt that that is what this is about, and not just feeding the soldiers there.
IMHO, that is exactly what is happening on both sides. No "experienced members " have been fooled by any bait and switch. Perhaps those in the press are, and perhaps they are even promoting it, but that can occur on both sides...either western or Chinese.