What advantage does a holographic HUD actually give? (Apart from looking awesome)
A much better wider field of vision and displaying more things. Being able to display more for the pilot is of course, naturally better, just like any computer screen.
The tail shots on the J-11B are not that very definitive but I am inclined to say it is WS-10A.
Do note that brand new J-11B made from scratch would probably use the WS-10A, while J-11A that are converted to J-11B standards electronically are likely to retain AL-31F.
Thus spotting a "J-11B" with AL-31F does not negate the possibility that J-11B will use WS-10A. It only means you got a photograph of the tail of a J-11A converted to J-11B standards.
This pattern existed elsewhere. J-8F built brand new used WP-14 Kunlun, but J-8F converted from J-8D still used the J-8D engines, which were WP-13B.