"Model e all-electric unit reported first quarter losses that exceeded USD$1.3 billion on falling sales of just 10,000 vehicles in the US and Canada, which itself was down 20% from the same time last year.
that works out to a whopping $132,000 for each EV sold in the quarter. That’s more than triple the $40,525 it lost on each electric car and truck in the same quarter of last year.
In a statement, Ford attributed the losses to price cutting — revenues were down about 84% to $100 million. Ford now expects full year losses in the division to surpass $5 billion.
But analysts said the losses go far beyond the mere cost of building and selling those 10,000 cars and tracks. Instead, they include hundreds of millions of dollars being sunk into research and development."