These are softwre companies.
There is close to 0 cost difference to sell the Facebook to 10000 or 1000 000 000 humans.
That is not true for making cars.
There is only a handful of major car manufacturers in the world.
The company that masters the technology of the EV before the others, it will be the same situation of winner take all, just like what happened in software.
It is still a business situation, a battle in that realm.
First mover advantage is really important here, and TELSA has the upper hand.