Good to have the video, but I don't think the presenter specifically talked about AMM-10, unless I missed something.
Unless the idea is that AMM-10 was in the same rough area where SAMs were being exhibited therefore implying AMM-10 is a SAM?
My logic was the following
1. Name is new, so should be a “new” product
2. There is some buzz regarding PL-15 export with the JF-17 Block 3
3. Doesn’t look like any known SAM and closest looking missile is PL-15
With respect to whether it is a SAM or AAM…
As you mentioned the video was talking about LY-70, the AMM-10 just happened to be in the background.
To support the AAM theory, there doesn’t seem to be any launching vehicle in the background.
Although it is displayed with some SAMs, looks like it’s just CASC’s exhibit in general.