The thing is that PLA may name the same thing in totally unrelated ways. Take the so called CJ-10 for example. At the very beginning, it was seen labelled DH-10 (believed to be 东海-10), then we see DF-10A (东风-10A) in the parade among the rocket force formation (2nd Artillery at that time). DF-10A's official designation would be E/Axx-10 where xx can be either DF or DD depending on the preference of PLA rocket force. We have also seen it labelled K/AKD-20 in air force service which is official designation that means 空/导弹空地-20. They are different variants of the same product, but naming totally unrelated. What is used publicly is CJ (long sword) is more likely a manufacturer name rather than a PLA name.
YJ-18 is however a PLAN name. There are more than two entities making anti-ship missiles, all their products are called YJ. So by only looking at the official names one would not know the lineage. Even if CJ-10 is chosen by PLAN, it would not be called CJ-10.
What I am saying is that, we can not know whether the supposed naval LACM is developed from CJ-10 or YJ-18 UNLESS somebody from the developer reveals something. And Yankeesama is not from either these two entities if I remember correctly.
CJ-10 may not be any bigger than Club (the supposed blueprint of YJ-18). One claim is 8.3x0.68m. Club is 8.9x0.649m with booster.
I think there's been some confusion as to the topic of what the naval LACM will be.
For quite a few years we thought that a navalized/VLS launched variant of DF-10 (with the air launched variant known as A/KD-20, and also in the past known as CJ-10, as you correctly pointed out) would be used for the Navy.
But instead, it seems like what ended up being developed was two main variants of YJ-18:
- the first main variant is the anti shipping variant of YJ-18 (in turn with surface ship VLS launched variants and submarine launched variants); which is derived from the anti shipping 3M-54 Klub.
- the second main variant is the land attack variant of YJ-18 -- however to call it a "variant" of YJ-18 is very deceptive because it's basically an entirely different missile from the anti shipping YJ-18 variant. Instead this missile is basically a Tomahawk missile. This YJ-18 variant is derived from the 3M-541 missile; and the 3M-541 I believe is also known as 3M14 also known as Kalibr.
There are also export variants of 3M-54 and 3M-541, known as 3M-54E and 3M-54E1.
The Klub and Kalibr are part of the same family in the sense that they share some common components such as booster and tail control surfaces to my knowledge; however they are very different in terms of the rest of the missile.
Klub is a much longer missile than Kalibr. From export brochures (first picture), the 3M-54E has a length of 8.2 meters, while 3M-541 E has a length of 6.2 meters.
3M-54/3M-54E/Klub of course has a shorter maximum range than 3M-541/3M-54E1/Kalibr, however Klub has the supersonic terminal stage.
From export product displays, we can also see that the 3M-54E is physically much longer than that of 3M-54E1 (second picture -- 3M-54E is closest to the camera, 3M-54E1 is second closest to the camera).
I forget what the exact designations of the Chinese YJ-18 variants are.
However, I believe based on what the various insiders have been saying about the YJ-18 having a "land attack variant" and how YJ-18 is derived from the 3M-54, I believe that the Chinese Navy's VLS ship launched LACM is not a variant of the land based/air launched DF-10/KD-20.
Instead, the Chinese Navy's VLS ship launched LACM is their "3M-541 equivalent of YJ-18". Whether this land attack YJ-18 (aka "Kalibr" equivalent) is called YJ-18B or YJ-18C or something is information we don't know yet.
We also don't know whether the land attack YJ-18 was an "indigenous derivative" of the original YJ-18 (which in turn was a derivative of 3M-54E/Klub that China imported many years back), or whether China had actually imported some 3M-54E1s themselves to reverse engineer themselves all those years ago.
Of course IMO it would be well within China's capability to develop a capable land attack variant of YJ-18 without requiring examples of 3M-54E1 themselves.