It's good that the thread has already reached the conclusion that nearly anything can be spun into nearly anything else, because, this idea (The specific quote above.) is so incredibly vulnerable to spin, I find it ironic that it's even suggested as a counter spin strategy.
If China's paying the locals, then the obvious spin is that the Chinese are cowardly, dirty dealing scum, who use their resources to blackmail innocent foreigners with no other choice, to die for Chinese. It's too easy.
I'm with paintgun on this. There's just no point in doing actions just for the sake of currying favor.
While I have no doubt that there is a massive media bias against China, I so not think there is a massive determine conspiracy against China whereby every western journalist is secretly in on the game.
For the vast majority if cases, the journalists who propergate anti-China views simply don't know any better.
Western media almost systematically send their biggest China haters to China as their dedicated Chjns correspondents, and these guys and girls control what stories are filed on China.
The vast majority of journalists, most of whom I believe to be fair and reasonable, simply never gets to see the real China because the only stories their colleges report out of China are yes hand picked few designed to highlight the negatives.
Whenever mainstream western journalists have gone to China to report on special events of stories, heavyweights like John Simpson and Andrew Marr etc, the kinds of stories and the underlining tone is like night and day compared to the trash the regular China correspondents file.
By going abroad, China can expose a great number of journalists to the real Chinese government, and I believe that at least some of them will give China a fair representation. Certainly far fairer than anything China can expect from the cretens currently based in China.
It is no silver bullet, but it is a good start. The good that China would be doing in the world would be worth such a programme on it's own, so any positive publicity in the western press is just a bonus. The target audience, as I have already stressed, is not the west, but the locals the Chinese will be helping.