TCL Surpass Samsung in Premium Market
TCL captured 23% of the 80-inch-and-above TV market in Q3 2024, maintaining its lead over Samsung for two consecutive quarters. Samsung’s market share in this segment dropped from 26% in Q3 2023 to 19% in Q3 2024, while Hisense has narrowed the gap with Samsung to just 1.65 percentage points.
Chinese TVs are no longer perceived as cheap, low-quality options. With advanced features such as AI-powered processors and ultra-large screens, Chinese brands now rival South Korean models in performance.