Actually, the value of these rubber side-skirts are more "impressive" than people would think. Especially of these relatively thick "heavy rubber skirts". They do not protect the tank's sides by detonating the warhead before it reaches the essential hull in question, but actually prevent the trigger of the warhead (like, for example, a RPG-7 round) to detonate the charge. The trigger of a shaped charge round like the RPG-7 usually need to hit something hard like metal or even just brick-walls to detonate the charge, so hitting the relatively elastic, but still durable rubber-skirt sections, the round has a high chance to just break its own trigger-cap and fall to the ground harmlessly, or even gets 'caught' by the rubber-skirts. The sectioned nature of these skirts, as apparent from above's photo, also helps to increase its "elasticity" needed to "catch" the round and renders it useless. And even in case the round does go off, the distance between skirt and hull is sufficient enough to render the shaped charge or the liquified metal-jet generated from the (typically) chopper-liner to expend much of its power to penetrate the hull. An air-gap is a very effective anti HEAT measure, as the air-gap could be directly translated to actual millimeters of armour protection in terms of shaped charges, which means those 30-40cm between skirt and hull mean effectively 300-400mm of "RHA armour protection". This dynamic, while not as clear and sciencetific, was actually mentioned in one CCTV documentary about the ZTZ-96 tank years ago IIRC.
These heavy rubber skirts must not be mistaken with some western rubber skirts on old tanks, that are much lighter and thinner, and only meant to protect against dirt and dust. Above's rubber-skirt looks to be up to 20+mm thick and are pretty much based on soviet designs, who were designed with the same anti-RPG roles in mind.
The only problem with it, is that they arent protecting the tank against anti-tank rounds that have so much initial velocity, that they cant be caught by the heavy rubber-skirts but just punch through them like butter - or, as mentioned here, tandem charges.
Also, they are next to useless against chaingun rounds, since they too will just punch through them and hit the relatively thin side hull armour of approx. 80mm (at least this was in the T-72 case and it is dependent on the design of the autoloader - dunno if China modified theirs for that sake)...
Oh crap. First post since 2008.