New Energy Vehicles (NEVs) in China
- Thread starter supercat
- Start date
Combination of both.
Dumb kids that put way too much trust into their autopilot, but xiaomi's autopilot also kind of sucks especially compared to huawei.
Got it, I heard the CPC cracked down on all these autopilot stuffs, is it correct?
They told automakers to change it to 'Driver Assitance' or something.
Seems xiaomi has the best brand value among Chinese car EV makers. They sure worked veey well on their marketing and branding. Seems to have paid off very well. I wont be surprised if they become the most sucessful ev company in China (along with BYD) this coming years/decade if they carry on like this.Xiaomi YU7 is probably one of the most important EV launches of the year. It will be a strong competitor of Tesla Model Y and may well replace it as one of the best selling electric SUV in China.
CATL will start battery-swapping business in Europe in the future.
The most surprising thing is unlike most chibese EV companies who bring out new brands every six month, Xiaomi has a longer time period of launching a new models just once a year. I think this also creates some sort exclusivity mindset and makes the brand/models more valuable in the eyes if the consumer. They are doing so well, despite not being the top player in terms of product value in china (their software lags behind the likes of huawei for example) yet they are doing better , shows the importance of branding and good marketing i guess. . Will be interesting to see how things play out in future. Guess they will soon need a 3rd factory at this rate. Lol
Third Xiaomi EV factory in Beijing is already underway: 485,100 square meters, just next to the second factory.
The first factory was built by Xiaomi or it was bought from someone else? Because I remember I read sth that BAIC or someone else was making cars for Xiaomi at beginning but I might be wrong.
Yeah, i remember reading since the middle of last year that they took full control of building their own cars frim BAIC.
This also shows Xiaomi's is really commitment to vertical integration and serious about being a sucessful high value EV company. Afterall, it wont be a good image to keep having their cars built by a declining inefficient state owned car company like BAIC who will probably dissapear in a few years at the rate the chinese car market is quickly moving forward. So it's smart they started building their own cars themselves.
Just an assembly factory, Xiaomi just came to the automobile industry, doesn't expect it to have too much independent vertical integration supply chain.
All factories are newly built for Xiaomi ev only, and BAIC never bulit any car for Xiaomi. Xiaomi used BAIC's production license for su7, and badged "Beijing Xiaomi", until its own license got approved, and badging "Xiaomi" only.