Seems xiaomi has the best brand value among Chinese car EV makers. They sure worked veey well on their marketing and branding. Seems to have paid off very well. I wont be surprised if they become the most sucessful ev company in China (along with BYD) this coming years/decade if they carry on like this.
The most surprising thing is unlike most chibese EV companies who bring out new brands every six month, Xiaomi has a longer time period of launching a new models just once a year. I think this also creates some sort exclusivity mindset and makes the brand/models more valuable in the eyes if the consumer. They are doing so well, despite not being the top player in terms of product value in china (their software lags behind the likes of huawei for example) yet they are doing better , shows the importance of branding and good marketing i guess. . Will be interesting to see how things play out in future. Guess they will soon need a 3rd factory at this rate. Lol
