New Energy Vehicles (NEVs) in China

Lethe

Lethe

Captain
Michael90 said:
Yes , i didnt mention MG because its mostly because it is a British brand though acquired by China and people are still familiar with it due to that, hence its normal the legacy carries on from that. Similar to TATA of India buying jaguar/land Rover which has been quite successful in the west. So i wouldnt rate India much because of that. Reason i said among "homegrown "Chinese brands that i see only a select few like BYD is quite impressive since they have always relied in their own brands to dominate the market in China and now expanding abroad, instead of relying on buying western brand names they built their own, instead of so called Joint ventures with western brands in China(more like subcontractors for western brands) they relied on themselves to grow. Reason i think they have been so resilient and have a culture of inhouse brand building/innovation and scale. I still believe they will be the main threat to Tesla globally. So yeah they have done quite well so far even overseas.
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MG has definitely benefitted in western markets from historical brand familiarity and a probably significant but indeterminate subset of buyers being unaware that they are buying a Chinese vehicle. That said, I don't think that's the whole story. MG (and GWM and LDV) also got a massive leg up here from COVID-era manufacturing disruptions. Throughout that period, Chinese brands were able to deliver vehicles to customers here in a relatively timely fashion, at a time when most brands were struggling with extended wait periods (indeed, some of them are still struggling). That no doubt generated a lot of additional sales for Chinese brands, but just as significantly those extra sales have provided a strong foundation for future success through increased brand familiarity and dealership presence. Relatedly, an additional factor is the 2021 death of Australia's homegrown (but GM-owned) automotive brand, Holden. Holden was the #1 brand in Australia for decades before being displaced by Toyota around the turn of the millenium, and so had a large dealership network. Those dealers had to go somewhere post-Holden, and many of them have picked up Chinese brands. Just down the street from me there was a new dealership going up a few years ago with Holden signage that was subsequently removed and replaced with Kia and LDV.

EDIT: Not that anyone cares, but a couple of years ago Savagegeese did a review/discussion piece on the Chevy SS (which was a rebadged Holden Commodore). It offers a decent outsider perspective on the end of the brand:

 
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AndrewS

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Michael90 said:
that. Similar to TATA of India buying jaguar/land Rover which has been quite successful in the west.
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Jaguar Land Rover is a small car company which is dying because Tata don't have the EV technology, finances nor domestic Indian market to support Jaguar Land Rover's transition to EVs.

If they had been bought by someone like BYD, their future would like be far brighter.
 
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ansy1968

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supersnoop

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AndrewS said:
Jaguar Land Rover is a small car company which is dying because Tata don't have the EV technology, finances nor domestic Indian market to support Jaguar Land Rover's transition to EVs.

If they had been bought by someone like BYD, their future would like be far brighter.
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It was rumoured that JLR was on the auction block even back in 2019, especially to Geely who was clearly looking to expand their international footprint at the time.

JLR sales and profits peaked at 2017 and haven’t been steady since. The biggest hold back to JLR has continually been lack of synergy with Tata. Basically there is no benefit to either company (sharing parts, engineering resources, etc.)

Example article (there are many):
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supersnoop

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What’s interesting is that Tata and Geely had purchased JLR and Volvo from the ash heap of Ford’s Premier Auto Group for roughly the same amount of money (1.5b for JLR and 1.8 for Volvo). Both companies were looking to expand the global reach of their operations. For a while JLR had been doing okay on its own, but it is clear now that Geely and Tata are headed in opposite directions for now.

What’s also funny is that Aston Martin was also part of PAG, and Geely recently acquired a significant stake, so had the “partnership” with Tata had gone through (really was seen as a prelude to a sale), then PAG would have been reassembled by Geely.

At the time of the Volvo sale, many pundits had doubted the seriousness of Geely’s plans, possibly just a vanity buy by a wealthy Chinese Businessman. A personal meeting between then Ford CEO Alan Mulally and Li Shufu convinced the former to complete the deal.
 
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ansy1968

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Registered Member
supersnoop said:
What’s interesting is that Tata and Geely had purchased JLR and Volvo from the ash heap of Ford’s Premier Auto Group for roughly the same amount of money (1.5b for JLR and 1.8 for Volvo). Both companies were looking to expand the global reach of their operations. For a while JLR had been doing okay on its own, but it is clear now that Geely and Tata are headed in opposite directions for now.

What’s also funny is that Aston Martin was also part of PAG, and Geely recently acquired a significant stake, so had the “partnership” with Tata had gone through (really was seen as a prelude to a sale), then PAG would have been reassembled by Geely.

At the time of the Volvo sale, many pundits had doubted the seriousness of Geely’s plans, possibly just a vanity buy by a wealthy Chinese Businessman. A personal meeting between then Ford CEO Alan Mulally and Li Shufu convinced the former to complete the deal.
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For me design wise, I like Geely, especially the Coolray. ;)
 
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Deleted member 24525

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Does anybody have reliable numbers on the NEV market share in China for H1 2023?
 
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