Or just shorten it to "Q", as a brand.Not gonna lie, "Hongqi" does sound pretty stupid, even when translated into "Red Flag".
To no fault of the Koreans, it also sucks that Hyundai sounds similar to Honda, which is also why they are now pushing "Genesis" as the luxury brand.
Hongqi is perfectly acceptable in the chinese market, but they should rebrand into something like "Pinnacle" or "Apex" for non-chinese markets to properly convey the upscale nature of the product, which was what was really implied with "Red Flag", being the best that 60's era china had to offer.
Q can stand for Qi/Flag or Quality, it is simple and easy to badge as well.