BYD's high-end brand Denza has encountered difficulties, and consumers do not recognize BYD's high-end sedan models. The success of the Denza MPV in the past made BYD believe that the Denza sub-brand can fully carry the gear of BYD's 400,000 RMB-class models, but then the Denza Z9 series with strong technical strength suffered a great defeat. Analysts believe that BYD's business approach of focusing on technology and neglecting marketing cannot make the new car stand out. Some users began to think that it was a problem with the Denza logo, just like the problem of BYD's logo in the early days, and they also believed that the Denza model did not grasp the real needs of users, such as the sporty appearance and the relatively old-fashioned interior. The inaccurate user positioning and overall design language problems of the Denza sedan are in sharp contrast to the high-profile new energy vehicles released by Huawei and Xiaomi. Embarrassingly, BYD's mid-to-high-end sedan BYD Han series, which once had a good reputation, has also had poor sales due to crazy price wars and criticisms of the modified appearance.
The following list comes from "Autohome".The numbers on the right are the sales of the car series last month.(车系销量)
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