It wasn't just the long-run. Chevy Volt simply didn't sell enough vehicles to keep production running. This is ultimately why it was discontinued, the sales volume did not merit more investment into a redesign.
It wasn't really that. US auto manufacturers did not expect two things;
A. That EV batteries would be so hard to build.
B. That Chinese car manufacturers would leapfrog them so fast. Listen to Ford's CEO. He didn't even know how good Chinese EVs were until a couple years ago.
That's not what my I'm talking about. I'm talking about number of models for sale. There's over 30 PHEVs avaialble for sale in USA. If you include Hybrids, that number is even larger.
Ford alone has an Escape PHEV, a Maverick Hybrid, and a F-150 Hybrid, and they've announced more Hybrid models incoming.
By contrast, the only two pure BEVs Ford has in the plans is the F-150 and Mach-E.
GM walked back its pure-EV strategy in favor of PHEVs.
There's a bajillion Audi TFSI E models on sale, which are PHEVs. BMW eModels, also PHEVs (or Hybrids), Dodge Hornet, Jeep Grand Cherokee, the Wrangler, KIA and Hyundai has a PHEV for most of their regular model cars. Same for Mercedes.
If we want to count Japanese autos, large part of Lexus' line-up has PHEVs, Mitsubishi used to be nearly all PHEVs, and who knows what Nissan is even doing,
So no, by contrast, I'd say there's a lot of PHEVs and Hybrids out there. Tesla is basically hard-carrying the US EV industry by itself.
Chevy Volt sold well enough to warrant a second generation, but the future was determined to be the Ultium BEVs. They announced the end of the Volt with the Ultium introduction. This was mainly a profitability calculation. As you mentioned, GM might be now looking at a revival.
Yes, you are correct that US manufacturers were caught off guard with the difficulty, you can see by the delays in the Ultium scale up. However, as I pointed out there were already deals with Chinese companies in the works, so that definitely was one of the issues still.
B is just “rah rah fire up the troops” talk. GM have joint ventures in China, they have suppliers in China, they are making EVs themselves there. They are not totally clueless like that. Ford is exporting cars from China, they know what Chinese manufacturers are capable of. I would say that it is more accurate to say that they didn’t think the Chinese EVs would catch the world’s attention so quickly.
Again, let’s roll it back to PHEVs since that was clearly what you meant.
F-150 no PHEV
Ford has 2 PHEV platforms (Escape and Explorer) and the Explorer derived Maverick, so 3 vs 2 really. Let’s not count the Lincoln badge jobs.
Audi bajilion = 1 Q5e
BEV - eTron GT, Q4, Q6
BMW “all the e’s” = 5, 7, XM
Vs BEV 4, 7, iX
I won’t go through everything because this is not meant to be some insulting “told you so” post, just trying to show that the NA market doesn’t have
far more PHEVs than BEVs, and again to the OP’s original point, most of the manufacturers want to go in the all BEV direction. For example, you were probably counting the X3e for BMW, but they are discontinued. PHEV is simply expensive to build and difficult to sell at a high premium. The Hornet you mentioned was actually just an Alfa Romeo Tonale that got rebadged to improve Dodge’s CAFE compliance.