BYD still doesn't want to sell in Europe in bigger volume. With these prices it just won't sell well. Maybe they're waiting for a factory in Hungary to open?
New Energy Vehicles (NEVs) in China
- Thread starter supercat
- Start date
Or maybe BYD isn't in a hurry to take over a market where political and racial forces play a big role in sales, and the point of European expansion is to keep them pinned at home so BYD can takeover everywhere else.
I mean just think how much free marketing on Chinese automotive superiority we've seen because of American and European fears.
FangchengBao Bao-8 will really threaten Tank-700 and that entire lineup
BYD will soon be launching upgrade T5DM with much larger battery pack
10 million NEVs produced in China this year
BYD will soon be launching upgrade T5DM with much larger battery pack
10 million NEVs produced in China this year
Because they want to milk Europe for higher margins. Even with tariffs, they can afford to do so. The competition in China is much fiercer, so margins there are lower. This isn't just a BYD thing, it's across all Chinese brands. Which is why they have made very limited headway in Europe and they seem to be fine with that for now.
The problem here is really with the established European brands. They don't give much competition, which allows these Chinese companies to price their cars at absurd premiums compared to their home market. Corporations are not about welfare. They will sell at whatever price they feel they can get away with.