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GZDRefugee

Junior Member
Registered Member
I mean in their defence they're a civilian company that dosen't want to join the military arms industry and I think the government should respect it. Google once wanted to participate in Military Industrial Complex but couldn't because employees were unhappy so they pulled out. I think CCP shouldn't force Wang Tao to join the military industry.
Except Google is currently working with the DoD.

Right now, DJI is being sanctioned as if it were a military entity but not benefiting from military sales or contracts. It's literally the worst of all possible options.
 

iewgnem

Senior Member
Registered Member
Except Google is currently working with the DoD.

Right now, DJI is being sanctioned as if it were a military entity but not benefiting from military sales or contracts. It's literally the worst of all possible options.
I mean, let's not get carried away and actually believe DJI doesn't work with PLA, I mean when PLA does exercise with a machine gun equipped DJI FlyCart they're not exactly buying it from Taobao.

It's in DJI's interest to market themselves as a non-military globally, especially in the US where they have the police lobby entirely on their side right now. But considering the average $10k DJI Matrice with thermal last only 1 week in Ukraine and both sides use it, in practice DJI is probably one of the most profitable defence company in the world right now.
 

GZDRefugee

Junior Member
Registered Member
I mean, let's not get carried away and actually believe DJI doesn't work with PLA, I mean when PLA does exercise with a machine gun equipped DJI FlyCart they're not exactly buying it from Taobao.

It's in DJI's interest to market themselves as a non-military globally, especially in the US where they have the police lobby entirely on their side right now. But considering the average $10k DJI Matrice with thermal last only 1 week in Ukraine and both sides use it, in practice DJI is probably one of the most profitable defence company in the world right now.
Who knows? IMO if they were doing military contracts, we would be seeing a lot more deployment than just in one-off exercises.
DJI deserved the punishment. It doesn’t even let PLA representatives to visit their facilities.
 

vincent

Grumpy Old Man
Staff member
Moderator - World Affairs
I mean, let's not get carried away and actually believe DJI doesn't work with PLA, I mean when PLA does exercise with a machine gun equipped DJI FlyCart they're not exactly buying it from Taobao.

It's in DJI's interest to market themselves as a non-military globally, especially in the US where they have the police lobby entirely on their side right now. But considering the average $10k DJI Matrice with thermal last only 1 week in Ukraine and both sides use it, in practice DJI is probably one of the most profitable defence company in the world right now.
Nope. DJI refused to work with PLA

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这次我组织的考察团中,既有地方的老同志,也有空军的一些现役将领。有一家著名的公司,该公司有相当比例的销售额和更大比例的利润来源于美西方市场。这两年他们受到了美国联邦政府制裁,市场空间明显受限。在前期沟通中,他们坦率地向我们表态,可以接待地方的老同志,但是恕不接待现役军人。原因在于,最近他们正在对美国政府有关部门发起诉讼,要求解除涉军指控和相关制裁。此时正是官司的关键时期,很大可能已经派了人潜伏到该公司搜集证据、罗织罪名。
 

Heliox

Junior Member
Registered Member
Western markets are combined significantly bigger than the Chinese domestic market.

For now.

Moreover, it's not just revenue. Profits can often be easier earned because competition is lower and purchasing power is higher. If you're a capitalist, which DJI are, then it's really a no-brainer. I suspect we will begin to see similar behaviour from various EV companies in the coming years. Some are already saying they aim to sell 50% of their output overseas within the next few years.

This is the price of success. Once companies become truly global and successful they begin to think of themselves as "global citizens". It's why many US firms began outsourcing everything to China in the 1990s and 2000s. It just made sense.

The problem is that China didn't stay in it's designated (by the west) place.

The ideal situation for a western brand is that their items get manufactured in China, gets their Western Brand plastered on it and then sold in their own western domestic market for outrageous margins - A margin of 6 is quite common in stationery, ie. for every $1 ex-factory, the item retails at $6 in their home market because comparatively, a similar product will cost about $3 domestically and retail also at $6.

What the west didn't quite forsee is that in feeding the beast, the Chinese manufacturers climbed the value chain. From ODM to OEM to f-it, I'm gonna sell my own brand. I started doing business with Chinese manufacturers about 20 years ago and it was quite the chore to convince them to sell their own brand overseas, 99% of exhibitors at the Canton Fair only wanted to do 贴牌 business, literally "stick your brand" business. If I had to generalise, these manufacturers did not have the confidence that a Chinese brand will be accepted in a foreign market and it was too much effort to make it so when the 贴牌 was so easy and so good. Over time, that attitude has changed and we now see the likes of BYD, DJI, etc. being an absolute global giant with a fully China made and branded identity.

What has caused the house of cards to totally collapse for the western capitalist is that it is not only in the top end that Chinese brands (BYD, DJI, etc) are achieving global parity but especially in the bread and butter "brandless" products being pushed through Amazon, AliExpress, Shein, Temu, et. al. Note that when these platforms push China products directly into western market, they are often being sold at China+ prices which will be about $3 and this is where the lunch is being taken from almost every single western manufacturer and brand owner and hence the panic. The fat days of 6-fold mark ups are gone and the lack of ability to even be competitive with home grown variants is the nightmare they are starting to realise. They are rightfully shitting bricks at being economically beholden to China.
 
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montyp165

Senior Member
Nope. DJI refused to work with PLA

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这次我组织的考察团中,既有地方的老同志,也有空军的一些现役将领。有一家著名的公司,该公司有相当比例的销售额和更大比例的利润来源于美西方市场。这两年他们受到了美国联邦政府制裁,市场空间明显受限。在前期沟通中,他们坦率地向我们表态,可以接待地方的老同志,但是恕不接待现役军人。原因在于,最近他们正在对美国政府有关部门发起诉讼,要求解除涉军指控和相关制裁。此时正是官司的关键时期,很大可能已经派了人潜伏到该公司搜集证据、罗织罪名。
The Sword of Damocles must always be maintained over capitalist bodies, for they can not be trusted to act in the public interest (as western neoliberalism and their ideological lackeys repeatedly demonstrate), only socialist organization can guarantee sustained development to a real post-scarcity economy.
 

iewgnem

Senior Member
Registered Member
Nope. DJI refused to work with PLA

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这次我组织的考察团中,既有地方的老同志,也有空军的一些现役将领。有一家著名的公司,该公司有相当比例的销售额和更大比例的利润来源于美西方市场。这两年他们受到了美国联邦政府制裁,市场空间明显受限。在前期沟通中,他们坦率地向我们表态,可以接待地方的老同志,但是恕不接待现役军人。原因在于,最近他们正在对美国政府有关部门发起诉讼,要求解除涉军指控和相关制裁。此时正是官司的关键时期,很大可能已经派了人潜伏到该公司搜集证据、罗织罪名。
As I said, it's not in the interest of their global sales to create that image
But do you really believe DJI will refuse if PLA request they send technical teams to where PLA is located to provide support, or cooperate on defining requirements for their next "civilian" product?
China isn't that naive, and Chinese companies don't have that much free reign.
 

vincent

Grumpy Old Man
Staff member
Moderator - World Affairs
As I said, it's not in the interest of their global sales to create that image
But do you really believe DJI will refuse if PLA request they send technical teams to where PLA is located to provide support, or cooperate on defining requirements for their next "civilian" product?
China isn't that naive, and Chinese companies don't have that much free reign.
Yes when they are afraid to even let PLA representatives visit their facilities due to sanction fears.
 
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tygyg1111

Captain
Registered Member
Yes when they are afraid to even let PLA representatives to visit their facilities due to sanction fears.
PLA contracts are most likely covered by government bodies or third parties, then 'sold' at zero cost to the PLA, 'outside of DJI knowledge or control'. Everyone involved would know exactly what is going on and why. This is just word play to maximise open sales to all markets.
 
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