I read a market report from a few months ago where Anta is just behind Adidas in China. Nike is up ahead in number one place. Under Armour I'm not sure where, but doing quite well. Personally I prefer like the strategy with EVs where they team up with European brands under JVs and acquisitions. But that is just my opinion. I just worry that Chinese athleisure is still not seen as sexy enough. Anta and Li-Ning are doing fine, but 361, Peak Sports, Erke are not doing comparatively well. 361, Peak and Erke are becoming an under-class which to me is a concern. I think all three of these brands signed up NBA stars but it doesn't translate that well in sales. I think their marketing should include extreme sports stars to amp up their sex appeal.
These Chinese sportswear brands, they just want to sign up NBA stars. I think if they sign up racing car drivers such as Zhou Guanyu (F1), or some wakeboarding star or mountain climbing star is an alternate strategy.
Just my two cents.
