Yo guys, a new album just dropped!
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- Thread starter bd popeye
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Yo guys, a new album just dropped!
Did anyone have access to the Gordon Chang article? I really want to read the comments.
I am looking from the perspective of the Chinese companies. There is no benefit from working with Adidas. In China, the Chinese brands are already strong. In the west, they are weak, but this won't improve their prospects. Adidas may want to do this, but I would doubt that Li-Ning, Anta, etc. would be interested.
Wilson, Salomon, Louisville Slugger might not be big brands, but they all have retail channel presence which can be leveraged. You don't have to build out sales staff or convince companies/shops to carry the product, especially the big box retailers.
Wilson being the new basketball supplier to the NBA is replacing the previous almost 40 year agreement. If Anta wants to build out a bigger basketball line beyond basically just Klay Thompson, they can convince the stars that they have the comparable reach and resources as Nike/Adidas.
plawolf
Lieutenant General
Shockingly consistent! It seems that distain and derision of Gordon Chang is only thing Twitter can agree on.
I suspect Adidas is desperate to find something to boost its sales now that its flagship 'Yeezy' trainers have, shall we say, become somewhat less popular.
I had no idea Salomon and Arc'Teryx were now chinese-owned, both excellent brands for those in the know. I bought some Salomon hiking boots this summer, in fact.
I had no idea Salomon and Arc'Teryx were now chinese-owned, both excellent brands for those in the know. I bought some Salomon hiking boots this summer, in fact.
They always state that Gordo wrote the "coming collapse of Chyna" but they never include the date of publish lol
"Gordon G. Chang is the author of The Coming Collapse of China"
Adidas is politically important to the German political class, so likely China playing ball will be politically beneficial even though materially good wise unimportant.
"Gordon G. Chang is the author of The Coming Collapse of China"
Adidas is politically important to the German political class, so likely China playing ball will be politically beneficial even though materially good wise unimportant.
I read a market report from a few months ago where Anta is just behind Adidas in China. Nike is up ahead in number one place. Under Armour I'm not sure where, but doing quite well. Personally I prefer like the strategy with EVs where they team up with European brands under JVs and acquisitions. But that is just my opinion. I just worry that Chinese athleisure is still not seen as sexy enough. Anta and Li-Ning are doing fine, but 361, Peak Sports, Erke are not doing comparatively well. 361, Peak and Erke are becoming an under-class which to me is a concern. I think all three of these brands signed up NBA stars but it doesn't translate that well in sales. I think their marketing should include extreme sports stars to amp up their sex appeal.
These Chinese sportswear brands, they just want to sign up NBA stars. I think if they sign up racing car drivers such as Zhou Guanyu (F1), or some wakeboarding star or mountain climbing star is an alternate strategy.
Just my two cents.
plawolf
Lieutenant General
That’s because there are more versions of that book than FIFA games.
Adidas losses are mainly because they lost the public support of the largest economy in the world. Just making some collaborations and silently trying to restock them into unwilling local Chinese stores will not help them, it would be just a token gesture.
Instead it would be time for Adidas to earn back consumer confidence by marketing themselves as a mixture of foreign design and home grown quality materiel. Embrace and widely market Adidas's suppliers, their diversity in local design and workforce. Emphasize that it is a German - not generic western - brand, hiring local talent, local workers, using responsibly farmed and respected local material instead of cheap and dubious third world cotton.
During a period of increasing skepticism against the west caused by America's actions, Adidas, and the German government overall, can market themselves with great success if they lean into the fact that most Chinese appreciate some degree of exotic foreign work, but also want to be seen as supporting local industry and taking a consumers' stand against an aggressive west.