You do realise that Singapore broadsheets don't really report? They barely have any reporters on staff.
What they do is just regurgitate news feeds - In this case, from Reuters (it's in the tag line)
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What can China do to make their pov better carried? f.o.c feeds? less stiffly written editorials?
Yes actually I know Singapore news sources just reproduce from AFP, AP, Reuters. In my honest opinion, they can consider reproducing pieces from CGTN, Xinhua News Agency or Global Times, maybe RT. Although I suppose Singaporeans won't be able to accept seeing CGTN or RT as the source for a news article. Roflmao.
I mean I've seen Singapore media reproducing Yonhap News Agency of Korea, but I haven't seen them reproducing Japan Times or NHK World or CGTN.
Dat South Korean soft power tho.
Nikkei Asia the English-language newspaper writes at a very native English level even with their Japanese reporters, and can be considered, but their political stances are of course you know. Nevertheless worthwhile of consideration just for being a non-Western source.
You'll have to replace the whole media landscape with something new. It's a bit like you can't beat them in making ICE cars because they are too entrenched, but with EVs everyone now start from the same starting line and you have a chance for overtake.
Media is a weapon they control and there's nothing you can do to turn that into your weapon because why would they let you.
Well I say nothing but actually there is one thing: you need a Sputnik Moment - something so self evident that no spin can cover it up. Once it happens then people will start questioning the conventional narrative. When Sputnik was going beep beep beep no amount of trash talking USSR was a backwards country could cover up the fact that the world sleeps under a Soviet moon. Similarly in 10 years time if a Chinese person steps onto the moon while NASA is still not able to replicate 1969 then that would be such a moment.
You can actually see this happens sometime already on small scale. When Fujian was launched all the news reporting it was suddenly very straight and matter of fact. There's no "at what cost" or mistranslating 头破血流 or anything like that. They just reported all the facts including those slogans on the covers and what they meant. That 80,000 tons of diplomacy is unfortunately the only language they understand.
Yes you said it better than me. Often people don't believe anything about China, even with Fujian they'll take digs and say its Made in China quality or something, but the fact remains that it is a dangerous weapon. Indeed.
There's no point for Chinese media to punt on the same level as Western media. Be stiff like Lee Kuan Yew, and spit out the facts as they are.
RT's strategy is to be more sarcastic than Western media, but whether that works I can't say for sure.