A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415.
Other features that BMW is locking behind subscriptions (as per the company’s digital UK store) include
, from $12 a month; the option to
, priced at $235 for “unlimited” use; and the “IconicSounds Sport package,”
for a one-time fee of $117.
In the latter case, BMW notes that “the hardware for this feature has already been installed in your vehicle during production, at no extra cost.” How generous