I have heard the opposite that Chinese claim that the design on J-10 has the least thrust loss among all similar designs.
My understanding of it has to do with the bulge. The bulge is caused by the placement of A9 arms further aft. This placement works like moving the supporting point in a seesaw. Moving the arm to one side will lead to less movement at that side and increase the movement on the other end. In the WS-10 design, the aft opening of the expansion section will move less, while the other end of the section at the throat (connecting the contraction section) will move more. That means the gas will begin to change direction earlier, already in the contraction section. While the other designs have the geometry of contraction section almost constant, relying mostly on the expansion section to direct the gas. My interpretation may not get the true point, but it is certain that the two designs are very different in internal geometry and therefor properties of gas dynamics. If the claim is to be trusted, the gain must be based on this design.
Another advantage of the WS-10 design is that the outside movement of the nozzle is less than other designs, but giving the same effective max vectoring angles. This is also big thing as there is much less demand on the aft fuselage. I would imagine that we will not see "violent" movement on the nozzles on J-10 or J-20 when they do the same extreme maneuvers as Su-57 or F-22 do.