It goes without saying that initial strikes should be conducted by long-range standoff missiles.
But afterwards, the environment should allow for follow-up strikes by aircraft.
If an H-20 is equivalent to a B-21, then a single H-20 could launch 40 500lb JDAMs ($1.2 Mn cost) for example.
But if you wanted to launch 40 cruise missiles instead, that would cost $60 Mn.
And if the H-20 costs $500 Mn like a B-21, then it takes about 7 sorties before the (H-20 + JDAM) option is cheaper than cruise missiles. And if you assume a campaign that lasts 2 months, then going solely with cruise missiles costs many times more.
You can play around with different bomber costs and munitions costs, but a long campaign does favour a stealth bomber.
In addition, a large stealth bomber can use other munitions like low-cost SDB glide bombs (which have a 110km standoff range), heavy bombs or even launch JASSM cruise missiles themselves.