The Chinese government fakes nearly 450 million social media comments a year. This is why.
Internet researchers have long known that the Chinese government manipulates content on the Internet. Not only does it censor heavily, but it also employs hundreds of thousands of people, the so-called 50 cent army, to write comments on the Internet.
by Gary King, Jennifer Pan and Margaret Roberts (whom I’ll refer to as KPR for convenience) uses sophisticated techniques of gathering and analyzing massive amounts of data to tell us what is going on.
The fake commenters are being paid by the government
It’s hard to figure out exactly who is being paid to comment by the Chinese government and who is not. While accusations of membership in the 50 cent army are rife on social media, these accusations are at best unreliable and at worst downright misleading. However, KPR were able to take advantage of a major leak of information to figure out what is happening. A blogger released a trove of emails from the propaganda office of a mid-sized unit of China’s local government. These emails included a little over 40,000 unambiguous examples of 50 cent army comments. KPR were able to use these comments to draw conclusions about how fake commenting works. They were also able to train a specialized machine learning algorithm to hunt down and identify similar comments on Chinese social media so that they could get a broader understanding of the ecology of government-sponsored comments in China.
One initial result is surprising. Many people think of the 50 cent army as independent contractors who are paid a small amount of money for each comment they make. If KPR are right, then this is far from the mark. The commenters identified in the leak appear to be regular government employees. The sample of emails that King, Pan and Roberts analyze suggests that they work directly for the Communist Party or for different organs of the local government, and presumably are expected to write these comments as part of their official duties.
Nearly 450 million government comments go up every year....... to read more