Its still a video to generate publicity. If Black Myth Wukong had not been successful, people would be mocking that video all the same. Western developers have also done plenty of marketing videos focused on gameplay. Cyberpunk 2077 was heavily marketed based on gameplay footages. So we should not rush our judgement based on what marketing footage that has been put out. This analysis should also include other variables. Such as development schedule, source of funding, outside interference, and in some cases, political messaging.
???
The game is already out. I expressed that I appreciated during BM:W's development and marketing cycle they didn't talk too much about the development of the project and instead put out mostly gameplay or cinematic trailers. I don't see how any of what you wrote relates to what I said
What I'm reading is that you want to caution against excessive over-hyping of Black Myth: Wukong to the point of Chinese chauvinism
We have seen signs of it already and I want to flag it on this thread before it becomes more fully blown.
A simple acknowledgement that "yes avoiding using this as a medium for chauvinism" has been enough.
I like city builders, so The Bustling World, another Chinese game in development caught my attention some time ago. The artistic style of the game appears to be inspired by the Chinese painting: Along the River During the Qingming Festival (清明上河图).
Trailer:
Website:
The game looks quite ambitious. There are elements of city-building, RPG, farming games, and life simulators. But BM:W was also very ambitious, so I hope that that is a sign of things to come from China.
This genre of game isn't particularly my type, but it certainly looks interesting and the art direction is impressive, and the gameplay options it implies (even if it isn't explicitly seen) is also fascinating.
Visual appeal and curiosity really do remain among the most powerful facets of marketing.