Сколько денег Китай потратил на продвижение своей культуры среди иностранцев? Я не очень в курсе, но помню, что недавно они ввели безвизовый режим.
The Confucius Institute; almost all of my former classmates from post-Soviet countries received grants through it.
CGTN broadcasts outside of China, for example, in Russia.
Many cultural events are held in Russia, Kazakhstan, and other post-Soviet countries.
At the initiative of the Chinese Cultural Institute, Tode, cultural events are held.
But the problem is that many of these events are organized in a way that doesn't interest young people, as they're based on the templates of the ancient Soviet era, which simply wastes the enormous funds allocated for all of this. I attended a Chinese cultural festival in Almaty, and believe me, some local cosplay festival does a much better job of promoting Japanese culture than all these festivals organized by China in Kazakhstan, for two reasons: the target audience isn't young people, and the organization was poor, with weak communication.
For example, I've been to two festivals: one in Almaty, organized by China, and the other in Astana, the "Japanese Culture Festival," which took place recently. So, a group of enthusiasts organized a festival that was much more appealing than a large corporation.
First of all, no one knew about the Chinese culture festival; there were no signs or advertisements, and only a few mentions on local TV channels.
A bunch of disparate, chaotic tents, most of which weren't about traditional Chinese culture at all. They had some kind of equipment, and the tents themselves were awful, with greasy billboards imitating traditional interiors and a general disorganization. It was like a marketplace, not a cultural festival. Only a couple of Tang dances, Peking opera, and a few circus acts were on stage, and that's all. A couple of girls in Tang Hanfu walked around and took photos. It felt more like a matinee with a Chinese theme.
Japanese festivals were promoted in Astana on Instagram, TT, and Telegram. Everything was well done; they tried to convey the Japanese atmosphere as best they could. The tents and their design were also top-notch—not just 1080p prints on the wall, but actual three-dimensional interior elements. They invited Kyudo, Kendo, and Karate masters. There were cosplay zones, pop music zones, game zones, and exteriors in the style of Japanese cities, with their flags, lamps, and so on. Overall, they not only created a traditional atmosphere but also allowed guests to interact with the participants and the surrounding area. And as a big fan of Chinese culture, I enjoyed the Japanese festival much more because it wasn't done in a "good enough" style. I get the feeling that the people responsible for promoting Chinese culture don't understand what Chinese culture is or who should be promoting it.
The same goes for the media. Japanese shows are well-known, Korean ones not as well, but they're catching up. China is still lagging far behind in both quantity and quality.
This doesn't mean I'm saying China sucks. In my free time, I translate Chinese products into Russian for free so that as many people as possible can see China. But I also see a frequent lack of care for their products in this media sector.
