Brilliance? I'm astounded how pig-headed you are being about easily observed reality! I'm not exactly composing the Principia Mathematica here, I'm pointing out the blatantly obvious!You're blinded by your own misplaced confidence of your supposed brilliance. Come on man, you think your idea is so enlightened, sophisticated that none can see?
The institutions that America has managed to set up may have been a product of hard power, but the simple fact is that at present it is American soft power that allows them to command as much hard power as they do. America doesn't need to threaten an attack on the EU or threaten them with sanctions to get the EU to send their military personnel to support American military invasions of Middle Eastern countries. Their hard power has created soft power, but American soft power also creates hard power. The 'liberal democracy' brand is essentially nothing but soft power, and look at how America manages to get Europe to dance on their strings for it.America can manage to invade, impugn other countries reputation without much damage to herself purely due it's HARD POWER status that it earned at the end of WWII. The fact that it was the only major country that were left unscathed from that war ensured that America was able to rewrite the global rules it thus led to facilitate in the New World Order America created. The creation of the U.N. the declaration of human rights was from Eleanor Roosevelt, the IMF, WB, and whole hosts of global institutions not to mention the subsequent NGO's that came to prominence, the evangelical Christians, along with Roman Catholic Church, as part of her efforts to stymied and combat the USSR are what made it possible for America to so throughly capture most of the world's attention, emotional connection. Plus, the language of the world is English, which were paved by America's forefather that is the U.K./England which made it easier for America to establish their version of truth into the world.
When did I EVER say that media is enough to upend the American hegemony? The media is no substitute for having a strong, thriving economy, a rapidly growing scientific base, a growing list of sympathetic parties, and a military that can dissuade America from kinetic involvements against China. Guess what? None of these things are a substitute for a competent propaganda arm either. It's no more substitute for effective propaganda any more than China having a massive and modern surface navy is a substitute for a massive and fully modernized air force.You keep harping on media when it isn't merely just the media but it's a whole society/civilizational approach that China has to undertake to upend and break that Western stranglehold to the masses of the world.
And despite that, China is looked upon with suspicion. America is a warmonger and China has kept its head down and worked on improving the economic conditions of its people, and it's America that's seen as the world's shining light by the west. America literally run overseas torture camps and murders people with their police force at home, and yet it's Hong Kong that manages to capture the news cycle. Having a police force that refrains from murdering its own people, an international policy that doesn't involve invading and killing people in other countries, and a record that is much cleaner than America's doesn't matter because NONE of that is a substitute for good propaganda and PR!But without the Military and economic might of the U.S. none of these railings against China's soft power or incompetent media would be a debate.
It is also the unfortunate reality that China as is now as she was throughout her history has had no interest in colonization or has a messianic objective to sinofarm the world unlike the west. China is only ever interested in enriching, improving the lives of it's people (through TRADE/enterprise ) which are numerous which is also one of the key reasons why China has always been the number 1 economic power in the world for much of her history. And why China is the oldest continuous civilization that still remains to this day.