Baidu is rapidly becoming China’s foremost domestic AI chip provider, stepping into the void left by U.S. restrictions that block Nvidia from selling its high-end GPUs to China. Leveraging its subsidiary Kunlun Core, Baidu has developed its Kunlun series of AI chips designed for large language model (LLM) training, inference, cloud computing, and enterprise workloads.
The company, already a leader in AI and autonomous vehicles, is now pursuing a “full-stack” AI strategy integrating its own chips, servers, data centers, and models like Wenxin Yiyan. Baidu’s chip business is gaining traction: it recently secured a major order from China Mobile, and analysts predict explosive growth, with chip sales projected to surge sixfold to 8 billion yuan (~$1.1B) by 2026. Some estimate the Kunlun division could be valued at $28 billion.
Baidu’s five-year roadmap includes launching the Kunlun M100 in 2026 and M300 in 2027, signaling a shift toward full self-reliance. While it still uses a hybrid setup of its own chips and limited Nvidia hardware, the goal is to replace foreign dependencies entirely.
Analysts from Deutsche Bank, JPMorgan, and Macquarie highlight strong domestic demand, government support for local tech, and Baidu’s competitive positioning as key drivers. Though Alibaba and others are also developing AI chips, Baidu is seen as the most advanced and strategically positioned.
Experts agree Baidu’s chip push is both inevitable due to U.S. export controls and highly opportune, as China builds a $10B+ domestic AI hardware ecosystem. If executed successfully, Baidu could become not just a self-sufficient AI player, but a critical infrastructure supplier for China’s entire AI industry.