Agreed. There is an established science behind setting lofty and ambitious goals which motivates the engineers to work harderWell is a really good idea that they set the goal higher and benchmark against multiple ASML machines. If you design a CPU, you don't benchmark it against the worst ones but the best ones, that way the effort put into development is higher, even if was almost guaranteed that they will fail to reach that goal. So maybe is not as good as NXT:2000i but if the reached the last previous generation is a great achievement.
A good example would be with Elon's companies with
Tesla in tranforming to a green world
SpaceX in setting a colony in Mars (delusional but whatever..)
Ambitious goals often get the most of the workers
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