The J11s are air superiority fighters first and foremost.
The J16 is supposed to be SAC's multi-role oriented bird, which is said to be based largely on the Su30 as opposed to the baseline Su27/J11, with increased load and fuel provisions.
It would be far more accurate and interesting to compare the Su35 to the J16.
If the reported performance characteristics of the J11D (and presumably the J16 and future J15) radar is correct, you can understand why China insisted on having that over the Russian offerings.
I would also highly dispute that Russia is ahead of China in terms of strike weaponry.
The Chinese have shown an impressive and comprehensive indigenous PGM catalogue in recent years, with equivalents to nearly all currently deployed top of the line western and Russian PGMs. From your basic LGBs, to Satnav and glide wing range extended standard and SDBs, to guided anti-tank missiles to cruise missiles.
If anything, the PLA has more PGM weapons options than the VVS, and most importantly of all, they are all home made.
That means that not only are the munitions cheaper per unit, but more importantly, they can be ordered at any time, in any quantity.
As such, the PLA does not need to face the dilemma of deciding how big of an inventory to buy at the same time as the planes. Buy too many, and you waste all that money when the weapons time-expire. Buy too few, and your shinny new fighter jets might be left with nothing left to use after a few days or weeks of extensive use in an expected war.