Hypersonic cruise missiles like Zircon and DF-100 (and the US' HAWC project which is yet to be put into service unlike the Chinese and Russian HCMs mentioned out of the *known* projects), are rather lower tier stuff I have to say.
They are just missiles with scramjet engines (or in DF-100's case possibly something other than scramjet). Admittedly it is difficult to get these engines working in real life and certainly for in service weapons, none of these three are really all that impressive. They are lower speed missiles. Even DF-17's HGV the boost glider is miles ahead in sophistication. Something the US has (at leas in public and in admission) not yet put into service an equivalent platform. Their Falcon programs and Prompt Global Strike programs cover the boost gliders.
But surprise surprise China's already done Prompt Global Strike ... and it's also able to release another payload of its own!
Now the above is impressive more so than strapping a working scramjet engine to a missile. Even India can manage that given some decades and the Indians are (showing off rather than hiding strength**) saying they have managed to reach 20 seconds of combustion in ground testing ages ago.
Gliders require serious materials science, computation (of the variety ONLY the US and China have and are currently capable of), hypersonic wind tunnels (ONLY the US and China have in the types and numbers required for iterations and improvements)... ohhh and armies of the best engineers, physicists, and funding in the tens of billions for just exploring pathways.
We haven't seen Russia's glider - Avangard. We've seen
one of China's - DF-ZF/DF-17 booster.
As for DF-100, surely a decent "cruise" missile to have in the arsenal but in terms of impressive, China's got leaps and bounds above. After all, the DF-100 was
in service and comfortable enough as a relatively strategic cruise missile to reveal by
2019! You can bet your ass the DF-100 has been around far longer for Chinese to reveal it in 2019.
Speaking of DF-100, the recent video showing rocket stage contrail transition to engine stage contrail could be DF-100? It is a rocket boosted, air breathing HCM after all. Or the pics are showing yet another type/ test/ experimental.
**when India talks, it talks about stuff it plans to do and then begins doing years later and finishes decades after projected and they are in a position to trashtalk since no one is actually genuinely threatening to them and their position at the bottom of the ladder. Just contrast how China quietly flew GJ-11 prototype in 2013 and only shown because of civilians seeing it taking photos, with India's showboating of a small scale plastic model (using many foreign components I'm sure) for their Ghatak program UCAV and editing out the vertical stabiliser because they are aiming for a flying wing (but are unable to make even a model of one).