Probably because where they strapped the new engine is where the center of thrust is on a regular Su-34.They probably have a bunch of air-worthy subscale models of a variety of different aircraft both domestic and foreign, because they probably have done testing for a number of domestic and foreign airframe designs as part of routine academic investigation.
The question probably shouldn't be "why Su-34" but "why not Su-34".
It wouldn't work on something like a J-10 unless they replace the engine.