The more visitors China gets the better for china(its a gain in every sector be it economically or image/reputation).
In fact China still has a large untapped potential to attract even more tourists than rhey are today and be among the top1 or 2 tourist destinations on earth at least. There is no reason france and Spain can attract far more tourists than China when they have less of most things(be it in history, culture, infratsructure etc) than China.
So China should open up and expand their visa free process to many more countries fast and most of all improve payment and connectivity services/ enhance language services in tourist attractions(you jave to have more english language in more places for ease of travel for foriegners) and simpmifying accomodation and travel procedures. I will say those are the major things to improve from my past experience of visiting China as a foriegner.
Entire western world bar some hostile nations and Middle eastern countries have visa free entry. and don't forget about Korea and Japan too.
on every weekend, Shanghai become mini Seoul. "going to China for shopping on Friday" is a new trend in South Korea''
South Koreans made 8 million trips to Shanghai city alone in November 2024 to Feb, 2025.
Snacks and Oreos sales broke all the record. beauty saloons overwhelmed by the Female Korean tourists. almost half the price as compare to Korea.

one nail saloon owner says, her friend list on wechat are mostly south koreans now. she adds she never seen anything like it in 20 years.