It depends on the status of the industry. There is absolutely zero reason why CATL should sell 'cheaply' just to 'win market share' because it's already at a stupid high market share globally.
It seems obvious to me, from the historical perspective, that it depends on the status of politics instead of industry. The correct time to focus on consumers instead of producers is when the external environment no longer confronts significant threats—when the nation can afford to "cash in" its accumulated effort because it's no longer afraid that doing so will put its consumers in danger. Individual consumers have no appreciation for national dangers; that is the responsibility of political leadership to prepare for, and in dangerous times this means the individual consumer must pay the price for collective security, because the alternative is disaster. But once the danger is past, then it's also the responsibility of political leadership to recognize that and stop immiserating the people for no gain.
As an analogy, an MMA fighter would be very negligent to party instead of training before a fight, no matter how difficult or painful his training might be. After he wins, then he can celebrate. But of course, not for too long, because there's always another fight. In this example, the US would be the defending champion who is now badly out of shape for the next fight. Having a fun time? Yes. In danger? Also yes.