The character and charm of small business innovations do contribute to soft power, it is a significant complement to hard power.You goofed again. You took out the word "technological" before the innovation and it made things so different. Billionaire businesses have their innovations like lithography, jet engines, supercomputers, etc... and small businesses have their innovations, like noodle splash mouth-guard, humane mousetrap, tuna flavored ice cream, etc... You tell me which is more important to national power.