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The interactive show Shear Madness Salon by Mahua Fun Age is a comedy hit staged at Ruihong Tiandi Hall of the Moon shopping mall in Shanghai. CHINA DAILY
Almost a decade ago, impresario Song Jianping came up with the unconventional idea that modern-day shopping malls could help save classical music performances.
A show organizer friend of his who had just returned from a trip to Europe in 2015 to study the staging of classical music concerts told him most of the audiences at the performances were elderly people. "There is no hope for classical music," Song's friend declared.
Song, 43, is founder and chairman of Music Fans, a Beijing-headquartered company that has organized 5,000 performances around the country for more than a decade. His friend's bleak prognosis for classical music concerts inspired the mall idea.
"Why not bring concerts closer to people, especially young people, which allows them to enjoy classical music more easily and comfortably?" Song said, noting that malls had the added attractions of grocery stores, fashion brands, cinemas, coffee shops and children's play areas.
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Star Theaters, located at the Eastern Suburb Memory park in Chengdu, has opened three theaters in the cultural park. LYU GUOYING/FOR CHINA DAILY
A cabaret musical Modern Dream Star is staged in August at Music Fans Art Space in Beijing. LI NA/FOR CHINA DAILY
Performers rehearse at Lu Theater in Chengdu, Sichuan province. LYU GUOYING/FOR CHINA DAILY
A passerby takes a photo of Mahua Fun Age show posters at a shopping mall in Shanghai. WANG GANG/FOR CHINA DAILY
The interactive show Shear Madness Salon by Mahua Fun Age is a comedy hit staged at Ruihong Tiandi Hall of the Moon shopping mall in Shanghai. CHINA DAILY
Almost a decade ago, impresario Song Jianping came up with the unconventional idea that modern-day shopping malls could help save classical music performances.
A show organizer friend of his who had just returned from a trip to Europe in 2015 to study the staging of classical music concerts told him most of the audiences at the performances were elderly people. "There is no hope for classical music," Song's friend declared.
Song, 43, is founder and chairman of Music Fans, a Beijing-headquartered company that has organized 5,000 performances around the country for more than a decade. His friend's bleak prognosis for classical music concerts inspired the mall idea.
"Why not bring concerts closer to people, especially young people, which allows them to enjoy classical music more easily and comfortably?" Song said, noting that malls had the added attractions of grocery stores, fashion brands, cinemas, coffee shops and children's play areas.
Full story in the provided link above
Star Theaters, located at the Eastern Suburb Memory park in Chengdu, has opened three theaters in the cultural park. LYU GUOYING/FOR CHINA DAILY
A cabaret musical Modern Dream Star is staged in August at Music Fans Art Space in Beijing. LI NA/FOR CHINA DAILY
Performers rehearse at Lu Theater in Chengdu, Sichuan province. LYU GUOYING/FOR CHINA DAILY
A passerby takes a photo of Mahua Fun Age show posters at a shopping mall in Shanghai. WANG GANG/FOR CHINA DAILY