Spartan95
Junior Member
Re: Chinese Daily Life in Videos, Photos & News!
That reminds me of a piece of news I read not too long ago which says that PRC is 1 of Ferrari's largest market:
That's PRC's domestic consumption right there.
That reminds me of a piece of news I read not too long ago which says that PRC is 1 of Ferrari's largest market:
Ferrari celebrates 999th customer in China
By Glenda Chong | Posted: 15 January 2011 0019 hrs
SHANGHAI: Ferrari celebrated its 999th customer in China, hoping for longevity in car sales.
The luxury car manufacturer is confident that China will become the second largest market for Ferrari, after the United States, in two years' time.
Ferrari celebrated its 999th customer with an exhibition of Ferrari models sold in China since its entry in 2004.
The automaker has been paying special attention to the Chinese market, choosing to debut its '599 GTO' in Beijing last year, and displaying the HY-KERS prototype at the Shanghai World Expo.
In addition, there is the '599 China', designed by Chinese artist Lu Hao, with pottery patterns from the Song Dynasty that was auctioned off in 2009.
Last year, the Italian luxury car maker sold nearly 300 sports cars in China, a 50 percent increase over 2009 sales and a record for Ferrari since it entered the Chinese market some six years ago.
With such stellar figures, Ferrari is looking to China to accelerate its sales, especially since the average age of owners from the mainland is under 30 years old.
Amedeo Felisa, CEO of Ferrari, said: "The idea is, in two or three years' maximum, to reach 600 cars. That means to position China as a second market in the world just behind the US.
"Today, the network is more or less based in Beijing, Shanghai, Guangzhou, Hangzhou and the decision for the future is to move in to cities that are inside the territories of China."
With China currently the world's largest car market, analysts believe the luxury car segment will continue to grow as it faces challenges.
Pan Yi Fan, Manager of Alliance PKU Management Consultants, said: "Although the increasing demands for luxury car in China is unquestionable, some sensitive issues will have to be considered in marketing. So the company has to adopt different marketing methods such as sports marketing, arts marketing, public relations, green marketing and social marketing."
Ferrari has 10 dealerships in China and plans to open five more over the next few months.
It will start the first Asian championship in the Ferrari Challenge single-make racing series this year.
Ferrari also intends to role out its first hybrid car in two years' time.
- CNA/de
That's PRC's domestic consumption right there.