Haha my bad. Completely forgotten about them after Chinese team didn't progress to quarters.
That's actually great viewing numbers. I didn't know people cared that much for women's hockey.
Well, in general people don't. But they do when its the Olympics!
Just for reference, article about 2018 game:
2018, same game, from the article:
Wednesday’s United States-Canada Olympic women’s hockey final earned 2.89 million viewers on NBCSN, and 3.7 million across all platforms — including streaming and an overtime simulcast on NBC.
The United States’ shootout win declined from 2014, when coverage aired in the afternoon on NBC (4.9M), but increased from 2010, when coverage aired in primetime on MSNBC (2.5M).
So this time, with 3.54 million on the channel, is actually an increase compared to the Pyongyang match, but not as much as Sochi. Overall though, its just a really good turnout. Which, of course, the mainstream media completely ignores in favor of "CHINA BAD" articles, like a bunch of fucking children.
Note that NBC hasn't given viewership numbers yet on streaming, the 3.54 million is just on the TV sets. NBC has said, however, that Discovery+ (their streaming service) was a huge, huge success.