Basically Olympic TV viewership is down yes, but it's actually because people are watching it on other platforms and not on TV anymore. From those it seems its as popular as ever.Despite the disappointing TV audience, digital-viewing behavior suggests that the Olympics may be more popular than ever, said a media historian at the University of Maine and the author of and broadcasting.
“Considering that Olympic videos on YouTube and TikTok are going to rack up hundreds of millions of views, I wouldn’t be surprised if these Olympic Games end up being one of the most-viewed video events in U.S. history,” he said. Combined with widespread interest in China, Socolow added, the Games in Beijing could become the most-viewed video program in world history.
I mean, duh. Isn't that what's been having for TV shows for ages?