If you watch some cold launch videos there is always a small delay between missile ejection and missile motor launch, which amounts to less than a second's worth of time. Between the time the missile is ejected out of the tube and the time the motor ignites, no other missile can be launched from the same bank of VLS modules because the currently ejected missile is taking up the space above them.
Now compare that to this (skip to 2:35 for the fireworks):
There is no hang time for these missiles. You can see that the rear bank of VLS modules on the AB launched two missiles nearly simultaneously, along with one missile from the forward VLS bank. I've seen other videos where 5 or 6 were ripple-fired from the same bank in less than half a second.