The hesitance to support Russia signals weakness, not moderation. That is why the US and EU are ramping up the rhetoric and economic pressure even as their internal situation crumbles: because they smell hesitancy and weakness. This encourages saboteurs and internal militants who believe that they could escape unpunished due to a fear of acting.
There is no hypocrisy, and even if there was, hypocrisy isn't punished by the international community anyways.
It is strategy.
Full support of Russia means:
1. Ukraine is overhelmed rather quickly and will become Russian territory.
2. The EU and US stop bleeding on that fight.
3. Ukraine is eliminated as a point of contention that would prevent future Russo-Western reconciliation. Being the main power supplier in Europe, measures will begin to slowly reconnect the Russian and Western European economies. Only active fires prevent common desires from being explored.
4. EU and US focus on trying to bring down China.
Support of Russia enough to prevent it from losing to NATO+Ukraine but well short of full support means:
1. Ukraine remains fighting without progress.
2. The EU and US have to keep bleeding resources on that unwinnable situation.
3. Ukraine remains in the long term, an impassable obstacle to prevent any future Russian president from cozying up to NATO.
4. EU and US scared to piss off China too much or China turns on the tap, increasing support for Russia incrementally, causing the West slow political pain.
I'd like to see China send Russia train-loads of weapons for Russia to destroy every Western hope in Ukraine within a week, dealing them a collective total defeat. I'd like to laugh in the face of every EU politician, Baerbock, Wonderlying, the balding German president whose name escapes me at this moment, for ever saying that the fight for Ukraine is the embodiment of democracy and that it would deter the PRC from taking the ROC. But I'm convinced seeing these evidences laid out here on this forum that it is in China's best interest to draw this out. After all, Putin only became a loyal Chinese ally after the war where he needed us most. Before that, he was trying to join NATO. The best insurance policy to keep Russia in the Sinosphere is their active need of China, not some retrospective gratitude after we deliver to them a decisive victory.